Inqubomgomo yobumfihlo

Le Nqubomgomo Yobumfihlo ichaza ukuthi imininingwane yakho yomuntu siqu iqoqwa, isetshenziswa kanjani, futhi yabiwa kanjani lapho uvakashela noma uthenga kusukela Joopzy ("iSayithi").

ULWAZI LOMUNTU ESIKHULUMA

Lapho uvakashela isiza, siqoqa imininingwane ethile ephathelene nedivayisi yakho, kufaka phakathi imininingwane ngesiphequluli sakho sewebhu, ikheli le-IP, indawo yesikhathi, namanye amakhukhi afakwe kudivayisi yakho. Ngokwengeziwe, njengoba udlulisa amehlo kusayithi, siqoqa imininingwane ngamakhasi e-web noma imikhiqizo oyibukayo, imaphi amawebhusayithi noma amagama osesho okudlulisele ku-Site, nolwazi mayelana nokuthi uxhumana kanjani neSayithi. Sibhekisela kulolu lwazi oluqoqwe ngokuzenzakalelayo ngokuthi "Ulwazi Ledivayisi".

Siqoqa Ulwazi Lwedivayisi ngokusebenzisa ubuchwepheshe obulandelayo:

- "Amakhukhi" angamafayili wedatha abekwe kudivayisi yakho noma kwikhompyutha yakho futhi ajwayele ukufaka isikhombi esiyingqayizivele esingaziwa. Ngeminye imininingwane mayelana namakhukhi, nokuthi ungawavimbela kanjani amakhukhi, vakashela Konke Mayelana Namakhukhi.

- Izenzo zethrekhi ze- “Log file” ezenzeka esizeni, futhi uqoqe idatha kufaka phakathi ikheli lakho le-IP, uhlobo lwesiphequluli, umhlinzeki wesevisi ye-Intanethi, amakhasi okubhekisa / okuphuma, kanye nezitembu zosuku / zesikhathi.

- "Ama-Web beacons", "amathegi", kanye "namaphikseli" angamafayela we-elekhthronikhi asetshenziselwa ukuqopha imininingwane yokuthi ubhekisisa kanjani isiza.

- "Ama-pixel we-Facebook" kanye ne "Google Adwords Pixel" ngamafayela we-elekhthronikhi aphethwe i-Facebook ne-Google ngokulandelana, futhi asetshenziswa yithi ukukunikeza kangcono insizakalo eyenzelwe umuntu uqobo ukuze sikwazi ukuthuthukisa imikhiqizo yethu ngokuqhubekayo.

Ngaphezu kwalokho, lapho uthenga noma uzama ukuthenga ngeSayithi, siqoqa imininingwane ethile evela kuwe, kubandakanya igama lakho, ikheli lokukhokhisa, ikheli lokuthumela, imininingwane yokukhokha (kufaka phakathi izinombolo zamakhadi esikweletu, i-PayPal), ikheli le-imeyili, kanye nefoni inombolo. Sibhekisela kulolu lwazi ngokuthi "Ulwazi Lwama-oda".

Uma sikhuluma nge “Ulwazi lomuntu siqu” kule Nqubomgomo Yobumfihlo, sikhuluma zombili ngemininingwane yeDivayisi Nemininingwane ye-Order.

I-GOOGLE

Sisebenzisa imikhiqizo eyehlukene nezici ezinikezwe iGoogle Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

Isiphathi Somaka we-Google

Ngenxa yezizathu zokuvela obala sicela wazi ukuthi sisebenzisa Umphathi we-Google Tag. Isiphathi Somaka we-Google asiqoqi idatha yomuntu siqu. Inika amandla ukuhlanganiswa nokuphathwa kwamathegi ethu. Amathegi yizinto ezincane zekhodi ezisebenzela ukukala isiminyaminya nokuziphatha kwezivakashi, ukubona umthelela wokukhangisa online noma ukuvivinya nokwakha amawebhusayithi ethu.

Ngeminye imininingwane mayelana nokuvakasha kwe-Google Tag Manager: Sebenzisa inqubomgomo

-Google Analytics

Le webhusayithi isebenzisa insiza yokuhlaziya ye-Google Analytics. AbakwaGoogle Analytics basebenzisa "amakhukhi", angamafayela wombhalo abekwe kukhompyutha yakho, ukusiza iwebhusayithi ukuhlaziya ukuthi abasebenzisi basebenzisa kanjani isiza. Imininingwane ekhishwe ikhukhi ngokusetshenziswa kwewebhusayithi (kufaka phakathi ikheli lakho le-IP) izodluliselwa futhi igcinwe yiGoogle kumaseva e-United States.

Sidonsela ukunakekela kwakho eqinisweni lokuthi iGoogle Google Analytics inezelwa yikhodi ethi "gat._anonymizeIp ();" kule webhusayithi yokuqinisekisa ukuqoqwa okungaziwa kwamakheli we-IP (okubizwa nge-IP-masking).

Uma kwenzeka kusebenze ukungaziwa kwe-IP, i-Google izokwehlisa / ichaze i-octet yokugcina yekheli le-IP lamazwe angamalungu e-European Union kanye namanye amaqembu ahambisana neSivumelwano Esizindeni Sezomnotho saseYurophu. Ezimweni ezihlukile kuphela, ikheli eliphelele le-IP lithunyelwa futhi lifinyeziwe ngamaseva weGoogle e-USA. Esikhundleni somhlinzeki wewebhusayithi, iGoogle izosebenzisa lolu lwazi ngenhloso yokuhlola ukusetshenziswa kwewebhusayithi, ukuhlanganisa imibiko ngomsebenzi wewebhusayithi yabasebenza amawebhusayithi nokunikeza eminye imisebenzi ephathelene nomsebenzi wewebhusayithi nokusetshenziswa kwe-inthanethi kumhlinzeki wewebhusayithi. I-Google ngeke ihlobanise ikheli lakho le-IP neminye imininingwane ephethwe yiGoogle. Ungenqaba ukusetshenziswa kwamakhukhi ngokukhetha izilungiselelo ezifanele esipheqululini sakho. Noma kunjalo, sicela wazi ukuthi uma wenza lokhu, ngeke ukwazi ukusebenzisa ukusebenza okugcwele kwale webhusayithi.

Ngaphezu kwalokho, ungavimba ukuqoqwa kweGoogle nokusebenzisa idatha (amakhukhi nekheli le-IP) ngokulanda nangokufaka i-plug-in etholakala ngaphansi kwe imininingwane eyengeziwe.

Ungenqaba ukusetshenziswa kwe-Google Analytics ngokuchofoza kusixhumanisi esilandelayo. Ikhukhi lokuphuma lizosethwa kukhompyutha, evimbela ukuqoqwa kwedatha yakho kwesikhathi esizayo lapho uvakashela le webhusayithi:

Khubaza i-Google Analytics

Imininingwane engaphezulu ephathelene nemibandela nemibandela yokusebenzisa kanye nobumfihlo bedatha ingatholakala lapho ngokwemibandela noma ku pama-olicies. Uyacelwa ukuthi uqaphele ukuthi kule webhusayithi, ikhodi yakwaGoogle Analytics inezelwa yi- “anonymizeIp” ukuqinisekisa ukuqoqwa okungaziwa kwamakheli we-IP (okubizwa nge-IP-masking).

Ukumaketha kabusha kwe-Google Dynamic

Sisebenzisa ukumaketha kabusha kwe-Google Dynamic ukukhangisa i-trivago kwi-Intanethi, ikakhulukazi kunethiwekhi yokubonisa ye-Google. Ukumemezela kabusha okunamandla kuzokukhombisa izikhangiso ngokusekelwe kunoma yiziphi izingxenye zamawebhusayithi wethu owabukile ngokubeka ikhukhi kwisiphequluli sakho sewebhu. Le khukhi ayikukhombi nganoma iyiphi indlela noma inikeze ukufinyelela ikhompyutha yakho noma iselula. I-cookie isetshenziselwa ukukhombisa amanye amawebhusayithi ukuthi "Lo msebenzisi uvakashele ikhasi elithile, ngakho-ke ubakhombise izikhangiso ezihlobene nalelo khasi." Isimangalo se-Google Dynamic sisivumela ukuthi sivumelanise ukumaketha kwethu ukuze ihambelane kangcono nezidingo zakho futhi sibonisa kuphela izikhangiso ezihambelana nawe.

Uma ungafisi ukubona izikhangiso ezivela ku-trivago, ungaphuma ekusebenziseni kuka-Google amakhukhi ngokuvakashela Izilungiselelo zezikhangiso zikaGoogle. Ukuthola eminye imininingwane vakashela abakwaGoogle Inqubomgomo yobumfihlo.

Chofoza kabili nge-Google

I-DoubleClick isebenzisa amakhukhi ukunika amandla izikhangiso ezisuselwa kuntshisakalo. Amakhukhi akhomba ukuthi isiphi isikhangiso esikhonjiswe kwisiphequluli nokuthi ufinyelele iwebhusayithi kuwebhusayithi ngesikhangiso. Amakhukhi awaqoqi imininingwane yomuntu siqu. Uma ungafisi ukubona izikhangiso ezisuselwa kuntshisekelo, ungaphuma ekusebenzeni kwe-Google kwamakhukhi ngokuvakashela Izilungiselelo zezikhangiso zikaGoogle. Ukuthola eminye imininingwane vakashela abakwaGoogle Inqubomgomo yobumfihlo.

FACEBOOK

Sisebenzisa futhi amathegi wokuphinda futhi i-Custom Audience enikezwe yinkampani i-Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA, “Facebook”).

Izithameli ze-Facebook Zokwenza

Ngokwesimo sokukhangisa okususelwa ku-inthanethi okususelwa kuntshisakalo, sisebenzisa umkhiqizo we-Facebook Custom Audiences. Ngale njongo, kuhlolwa okungaguquki futhi okungelona okomuntu siqu (inani le-hashi) kusuka kudatha yakho yokusebenzisa. Inani lelo hashi lingadluliselwa ku-Facebook ngenhloso yokuhlaziya nezinhloso zokuthengisa. Imininingwane eqoqwe iqukethe imisebenzi yakho kuwebhusayithi ye-trivago NV (isb. Indlela yokuziphatha yokuphequlula, ukuhambela izihambeli ezingezansi, njll.). Ikheli lakho le-IP lidluliswa futhi lisetshenziselwa ukulawulwa kwezindawo zokukhangisa. Imininingwane eqoqwe idluliselwa kuphela nge-Facebook futhi ayaziwa kithi okusho ukuthi idatha yomuntu siqu yabasebenzisi abathile ayibonakali kithi.

Ngeminye imininingwane mayelana nenqubomgomo yobumfihlo ye-Facebook ne-Adudience yangokwezifiso, sicela ubheke Inqubomgomo Yobumfihlo ye-Facebook or Izilaleli zangokwezifiso. Uma ungafuni ukutholwa kwedatha nge-Adudience yangokwezifiso, ungavimbela i-Adudience yangokwezifiso lapha.

I-Facebook Exchange FBX

Lapho uvakashela amawebhusayithi ethu ngosizo lokumaketha kabusha amathegi, kuhlangana ukuxhumana okuqondile phakathi kwesiphequluli sakho neseva ye-Facebook. I-Facebook ithola imininingwane yokuthi uvakashele iwebhusayithi yethu nekheli lakho le-IP. Lokhu kuvumela i-Facebook ukuthi inikeze ukuvakasha kwakho kuwebhusayithi yethu kwi-akhawunti yakho yomsebenzisi. Imininingwane etholakele ngakho-ke singayisebenzisa ukukhonjiswa kwezikhangiso ze-Facebook. Siveza ukuthi thina njengabanikezeli bewebhusayithi asinalo ulwazi lokuqukethwe kwemininingwane edlulisiwe nokusetshenziswa kwayo yi-Facebook.

I-Facebook Conversion Tracking Pixel

Leli thuluzi lisivumela ukuba silandele isenzo sabasebenzisi ngemuva kokuthi baphinde baqondiswe kuwebhusayithi yomhlinzeki ngokuchofoza esikhangisweni se-Facebook. Ngakho-ke siyakwazi ukuqopha ukusebenza kwezikhangiso ze-Facebook ngezinhloso zocwaningo lwezibalo nezezimakethe. Imininingwane eqoqwe ihlala ingaziwa. Lokhu kusho ukuthi asikwazi ukubona idatha yomuntu siqu yanoma imuphi umsebenzisi. Kodwa-ke, imininingwane eqoqwe iyalondolozwa futhi icutshungulwe yi-Facebook. Sikwazisa ngalolu daba ngokolwazi lwethu ngalesi sikhathi. I-Facebook iyakwazi ukuxhuma idatha ne-akhawunti yakho ye-Facebook futhi isebenzise imininingwane ngezinhloso zayo zokukhangisa, ngokuya ngenqubomgomo yobumfihlo ye-Facebook etholakala ngaphansi: Inqubomgomo Yobumfihlo ye-Facebook. I-Facebook Conversion Tracking ibuye ivumele i-Facebook nabalingani bayo ukuthi bakukhombise izikhangiso ku-Facebook nangaphandle kwayo. Ngaphezu kwalokho, ikhukhi izogcinwa kwikhompyuter yakho ngalezi zinhloso.

  • Ngokusebenzisa iwebhusayithi uyavuma ukucubungula idatha okuhambisana nokuhlanganiswa kwe-pixel ye-Facebook.
  • Sicela uchofoze lapha uma ungathanda ukubuyisa imvume yakho: Izilungiselelo zezikhangiso.

SISEBENZISA KANJANI ULWAZI WAKHO?

Sisebenzisa Ulwazi lwe-oda esiqoqa ngokujwayelekile ukufeza noma yimaphi ama-oda anikezwe ngeSayithi (kubandakanya ukucubungula imininingwane yakho yokukhokha, ukuhlela ukuthunyelwa, nokukunikeza ama-invoyisi kanye / noma iziqinisekiso zokuhleleka). Ukwengeza, sisebenzisa lolu Lwazi lwe-oda ku:

  • Ukuxhumana nawe;
  • Faka isikrini imiyalo yethu ngobungozi obukhona noma inkohliso; futhi
  • Uma uhambisana nokukhethwayo owabelana nathi, ukukunikeza imininingwane noma ukukhangisa okuhlobene nemikhiqizo noma izinsizakalo zethu.
  • Ukukunikeza okuhlangenwe nakho okwenziwe ngezifiso
  • Sebenzisa izinhloso zokuhlaziya, kufaka phakathi ukukhangisa nokuphinde uhlele kabusha kumapulatifomu ahlukahlukene njengokuthi kodwa kungagcini lapho, ku-Facebook nakuGoogle.

Sisebenzisa Ulwazi lweDivaysi esiqoqayo ukuze lisisize isikrini sokungabikho ingozi nokukhwabanisa (ikakhulukazi ikheli lakho le-IP), nokuningi ngokwengeziwe ukuthuthukisa nokwandisa iSayithi lethu (ngokwesibonelo, ngokudala ama-analytics mayelana nokuthi amakhasimende ethu aphequlula kanjani futhi asebenzisane iSayithi, nokuhlola impumelelo yemikhankaso yethu yokumaketha kanye nokukhangisa).

UKUFANELELA ULWAZI LWEBANTU BAKHO

Sabelana ngemininingwane yakho yangasese nabantu besithathu ukusisiza ukuthi sisebenzise imininingwane yakho, njengoba kuchaziwe ngenhla. Sisebenzisa iGoogle Analytics ukusisiza ukuthi siqonde ukuthi amakhasimende ethu asebenzisa kanjani isiza - ungafunda kabanzi ngokuthi iGoogle isebenzisa kanjani imininingwane yakho lapha: Inqubomgomo. Ungakhetha futhi ukuphuma ku-Google Analytics lapha: https://tools.google.com/dlpage/gaoptout.

Okokugcina, futhi singabelana noMniningwane Wakho Siqu ukuhambisana nemithetho nemigomo esebenzayo, ukuphendula i-subpoena, i-waranti yokusesha noma esinye isicelo esisemthethweni semininingwane esiyitholayo, noma ukuvikela amalungelo ethu ngenye indlela.

UKUSEBENZISWA KWEZINDABA

Njengoba kuchaziwe ngenhla, sisebenzisa imininingwane yakho ukuze sikunikeze izikhangiso eziqondisiwe noma ukuxhumana kwezentengiso esikholwa ukuthi kungaba nentshisekelo kuwe. Ngemininingwane engaphezulu mayelana nokuthi ukukhonjwa okuqondiwe kusebenza kanjani, ungavakashela ikhasi lemfundo le-Network Advertising Initiative's (“NAI”) at undersUkukhangisa ku-Intanethi.

Ungaphuma ekukhangiseni okuhlosiwe ngokusebenzisa izixhumanisi ezingezansi:

Ngokwengeziwe, ungaphuma kwezinye zalezi zinkonzo ngokuvakashela ingosi ye-Digital Advertising Alliance Digital Advertising Alliance's.

Ungalandeli

Sicela wazi ukuthi asiguquki ukuqoqwa kwedatha yeSayithi yethu futhi sisebenzise izindlela lapho sibona isiginali ye-Don Not Track kusuka kusiphequluli sakho.

AMALUNGELO WAKHO

Uma ungumhlali waseYurophu, unelungelo lokufinyelela ulwazi lomuntu siqu esinalo ngawe futhi ukucela ukuthi ulwazi lwakho lomuntu lulungiswe, olusha noma lususwe. Uma ungathanda ukusebenzisa leli lungelo, sicela uxhumane nathi ngokusebenzisa ulwazi lokuxhumana ngezansi.

Ukwengeza, uma ungumhlali waseYurophu siyaqaphela ukuthi senza imininingwane yakho ukuze sifeze izinkontileka esingaba nazo (isibonelo uma wenza umyalelo ngeSayithi), noma ngenye indlela ukuphishekela izithakazelo zethu zomthetho ezibalwe ngenhla. Ukwengeza, sicela uqaphele ukuthi imininingwane yakho izodluliselwa ngaphandle kweYurophu, kuhlanganise naseCanada nase-United States.

I-RETENTION YENKONZO

Uma ubeka umyalelo ngeSayithi, sizogcina imininingwane yakho ye-oda yerekhodi yethu ngaphandle kokuthi uze usicele ukuthi ususe lolu lwazi.

Izinguquko

Singahle sibuyekeze le nqubomgomo yobumfihlo ngezikhathi ezithile ukuze sibonise, isibonelo, izinguquko ezenzweni zethu noma kwezinye izizathu zokusebenza, zomthetho noma zokulawula.

UKUFAKA IMIHLA NOKUFUNDA (Uma kusebenza)

Ngokufaka inombolo yakho yocingo ekuphumeni nasekuqaliseni ukuthengwa, uyavuma ukuthi singakuthumelela izaziso zombhalo (we-oda lakho, kufaka phakathi izikhumbuzi zenqola ezilahliweyo) nokunikezwa kombhalo wokuthengisa. Imiyalezo yokuthengisa umbhalo ngeke idlule engu-15 ngenyanga. Ungasusa ukubhalisa kusuka eminye imiyalezo ngokubaphendula STOP. Amanani emilayezo nedatha angasebenza.

XHUMANA NATHI

Ngeminye imininingwane ngemikhuba yethu yobumfihlo, uma unemibuzo, noma ungathanda ukwenza isikhalazo, sicela uxhumane nathi nge-imeyili ku [Email protected]